In marketing we often talk about it being a numbers game. The more people you market then the more responses you will get. Well I was amazed at the article on the BBC Website

http://news.bbc.co.uk/1/hi/technology/7719281.stm

1 in 12 million Spam emails gets a result!! And yet they still reckon spammers can make a fortune, but they do now think it is not as easy as they thought it was.

There are two things I wanted to comment on. The first was protecting your networks and computer from being used as part of a SPAM Network. You should make sure you IT provider or department has made sure you are safe from this. I once worked at a company that was being used as a relay and not only did it bring the server down it could have meant the domain was black listed which would have meant no proper emails getting through.

The second thing is it does show that if you get the better information then you get better responses. So make sure you have a good database of contacts and is cleansed to make sure you are not trying to chase clients or prospects who are not logger there,!!!