

Procam Take 2
An integrated equipment-tracking system that centralises bookings, availability and maintenance reporting.
Allowed smarter, faster equipment operations
Created a seamless workflow, end to end
Automated scheduling and administration
Services we provided:
About the client
Procam is a leading digital television and film equipment hire facility, supplying cameras, crew and production equipment to major broadcasters, production companies and blue-chip corporates. Operating 24/7, 365 days a year, Procam is trusted across the media industry for its reliability and scale.
The challenge
Procam required a bespoke system to manage the complexity of their operations, including:
- Tracking a vast inventory of high-value equipment.
- Managing the booking process from quotation through to invoicing.
- Coordinating multiple hire jobs and resources simultaneously.
- Ensuring strict warehouse processes for check-in/check-out of equipment.
- Providing warehouse and office teams with real-time visibility of hire activity.
The solution
Hero delivered a custom-built application tailored to Procam’s workflows. The system features:
- Gantt chart interface: providing a central visual overview of all bookings and resources, with drag-and-drop functionality, colour coding and graphical indicators.
- Flexible filtering and grouping: allowing staff to present complex schedules and resources in a clear, concise way.
- CRM module: enabling management of clients and suppliers, including creation of bespoke hire templates.
- Warehouse module: streamlining equipment handling with robust check-in/check-out processes linked directly to hire jobs.
- Real-time warehouse displays: giving warehouse staff live visibility of incoming and outgoing hire jobs, ensuring efficiency and accuracy.
- End-to-end workflow: managing the entire process, from quotation and job composition to invoicing, in a single integrated platform.
The impact
- All booking and equipment management has been centralised into one intuitive platform.
- Efficiency has been increased across the business, from front-office bookings to back-office warehouse operations.
- Errors and delays in equipment handling have reduced, with real-time warehouse visibility.
- Client service has been strengthened, with bespoke templates and better scheduling control.
- Confident management of large-scale, 24/7 operations in a fast-moving industry has been made possible.

We’ve been a very close client of Hero for the past 15 years. We were so pleased with the fact that it was tailor made to suit our needs that we have continued to use them to develop it ever since.
The software has set us apart from our competitors, who are always trying to copy us. We couldn’t have grown to where we are now without it. The working relationship we have is unparalleled and we find them accommodating and fair when it comes to managing expectations.
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